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Moments in Time
Type: Latest Features
08 March 2010 10:17 AM - Neil Reynolds
Throughout the off-season nfluk.com's Neil Reynolds will be looking back at some of the moments that shaped the NFL's growth in the UK. In this week's Moments in Time column, Neil looks back on the first NFL teams to play in the UK - a matchup between the Minnesota Vikings and St Louis Cardinals for the ‘Global Cup'.
The American Bowl contest between the Super Bowl champion Chicago Bears and the Dallas Cowboys grabbed considerable headlines and media attention in the summer of 1986.
But the low-key meeting between the Minnesota Vikings and St. Louis Cardinals three years earlier will always trump that more high-profile affair as the first NFL game to be played at Wembley Stadium.
On the heels of a successful airing of the Miami Dolphins-Washington Redskins Super Bowl on Channel 4, American football was growing in popularity in the United Kingdom and Wembley promoter Jarvis Astaire wanted in on the act, persuading the Vikings to bring one of their home exhibition games to London.
Rather than serve as an official NFL event like the latter American Bowls, this contest was arranged directly with the Vikings and Cardinals, who fought for preseason glory and the right to lift The Global Cup.
While the prize may not have been that prestigious, and the action on the field was not the most memorable in pro football history, the event did serve three useful functions - first, it exposed new fans to the sport of American football; second, it provided the small number of hard-core supporters at that time with the opportunity to experience an NFL game in their own back yard; and finally, it showed the NFL bosses in New York that it was indeed possible to take two teams across the Atlantic and stage a game, albeit a preseason one.
The crowd on hand on August 6, 1983, may have been relatively sparse - there were around 30,000 spectators in what was still a 100,000-seat/terracing venue at that time - but the event caused considerable excitement for some.
Among those keen to see the Vikings and Cardinals butt heads on the hallowed turf of Wembley Stadium was David Tossell, who currently serves as Director of Public Affairs for the NFL in Europe.
Tossell had fallen in love with the New York Jets while vacationing on Long Island the previous summer. He devoured every piece of information he could find on the Jets and the NFL, watched with delight as the Redskins downed the Dolphins in Super Bowl XVII and was desperate for more NFL as the 1983 campaign drew ever closer.
The former Windsor Monarchs and Slough Silverbacks cornerback was delighted to learn that the Vikings and Cardinals were heading to London - but he endured a nerve-wracking day at another major sporting event before booking his tickets for the big game.
"It was the summer of 1983 and I decided to go to Wimbledon for the day," Tossell recalled. "I got there really early and started queuing about seven o'clock in the morning. Someone was selling early editions of The Evening Standard and I remember seeing a quarter-page advert for The Global Cup - Minnesota Vikings v St. Louis Cardinals and I was just so excited.
"I had stood in this line at Wimbledon for about three hours and my first instinct was just to run. This was before mobile phones, of course. I just wanted to run to the nearest phone box and get some tickets but I had to convince myself that there was not going to be 80,000 people buying them all on the first day.
"I tried to stay calm, had a day watching the tennis at Wimbledon and then I bought tickets for the NFL game the following morning."
With his tickets secured, Tossell arrived at Wembley Stadium early on that notable August afternoon. He was keen to soak up every piece of the occasion and was struck by the odd sight of more than 150 American football players warming up in the national stadium.
"Even though I was a fan by that stage, it was just this odd experience of seeing these players in what, at that time, was still very odd-looking gear," Tossell explained. "And seeing that in the flesh for the first time at Wembley Stadium was strange. What struck me as strange was seeing NFL players in helmets - up until then, the only time you saw sportsmen in helmets would have been in a film like Rollerball.
"It was all a bit space-age to see it there in front of you."
Tommy Kramer quarterbacked the Minnesota Vikings to a 28-10 win, while a Cardinals team that featured star running back Stump Mitchell, was led by Neil Lomax. For Tossell, they were famous names to look out for - for others, they might as well have been random men grabbed off the street just before the kick-off.
"I remember the crowd being very subdued" Tossell recalled. "The stadium wasn't half full and maybe the crowd picked up on the vibe that the players weren't particularly taking the game seriously. It seemed quiet. I was loving it because I understood the sport but there were fans there who didn't understand what was going on.
"I relished the whole experience because I thought it might be the one and only NFL game I would see in the flesh, but other people there were a little bit curious and so the game didn't quite have that buzz. The fact that the players on the field were trying to win jobs also went over the heads of some of the fans at that stage."
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Comments
Cardinals game rolled around the following summer, he had yet to commit himself to one team.
regular season home games during the course of each year. That is a big commitment."

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